WHY not be straightforward?

When COPIC came to Erin Autrey at 3 Story Design and myself for a year-long campaign to run in trade publications, they knew they needed to get strong, pertinent info to their audience of medical professionals. And they knew it had to be concise, eye-catching and hard on facts. So, while we presented four very different campaigns, the client landed on the most straight-talking one – a campaign that answers the question they get asked most often, and are proud to answer:

Why COPIC?