To rebrand this organization we had to rethink everything.

Helping to rebrand the National Sports Center for the Disabled was a transformative, inspiring project. Together with Sector Brands and Creative Roost, we were able to interview amazing athletes who showed us that the things that made them most unique and remarkable had nothing to do with their "disability". Instead, it had everything to do with how they embraced their abilities, were powered by a drive to live big lives, took on all kinds of challenges and triumphed in ways big (competitive paralympic wins) and small (first-time skiers discovering their new passion.) We created a bold new look, logo, tagline, multi-media campaign and website. Along the way, we were lucky enough to see first-hand how when life "zigs" you have to re-think how to "zag."