Several years ago when the Colorado Ballet hired their new artistic director, Gil Boggs, they also hired me to help bring a voice and a new energy to their marketing as a new era began. Partnering with art director Kelly Writer, we focused on the amazing athleticism of these dancers - the high adrenaline performances and the breathtaking energy that you feel when the lights go down and the music comes up. I am proud to have helped craft their messaging in print, digital radio and television for several seasons - helping to open the eyes and hearts of a younger generation to what is, most decidedly, not your grandma's ballet.
